In March 2017, Alserkal Avenue inaugurated Concrete (Alserkal Avenue), its new space in the Avenue and the first project to be completed in the United Arab Emirates by the Office for Metropolitan Architecture (OMA), founded by Pritzker Architecture Prize Laureate Rem Koolhaas. Originally an industrial area consisting of thirty-nine warehouses, the district evolved naturally, with the first contemporary art gallery, Ayyam Gallery, moving into the district in 2008. The original warehouses have since been converted into art galleries, design studios, a private museum, and a performing arts space. After Carbon 12 Dubai, one of the most active contemporary art galleries of the region, moved to Alserkal Avenue in October 2009, other modern art galleries followed, and the industrial compound’s function evolved to become a “focal point of artistic activity.” Alserkal Avenue is now a mix of industrial business and creative spaces. It now houses more than 60 art, design, and creative venues that include foundations, private collections, and community projects. It is home to twenty-five contemporary art galleries and art spaces in a one-block radius, the highest concentration of art galleries in one area in the region.